Mustard & Rye
A modern brand identity for an urban restaurant and bar, which pays homage to the history of American diners and 1920’s Speak Easy joints. Alex worked in collaboration with an interior design team for Mustard & Rye, to create a:
Big-flavoured, US-styled diner experience downstairs, and Speak Easy-style cocktail bar upstairs
Alex’s copy-driven idea launched the venue into the public eye with the opening poster concept: “Eat first, talk later”.